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"DEMA - Diving Equipment &

Associations Organisation Scuba Diving (English)

Service:
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Company description *Our Mission Statement: To promote sustainable growth in safe recreational diving and snorkeling while protecting the underwater environment.
*Our Purpose: DEMA exists to serve its members by identifying key issues that affect the growth and success of the scuba and snorkeling industry. It is the united voice that speaks on behalf of the sport and its operational function is to create focused programs that positively affect the industry.
*We Promise: DEMA fosters the highest levels of cooperation and professional standards among all the constituent groups who make up the scuba diving industry. DEMA delivers membership value by promoting an ongoing, powerful, consumer-focused image of scuba diving and providing information and tools that assist its members’ focus on reaching, communicating to and affecting the consumer.
*Our Goals:
1.To produce an annual trade event for the industry which services the needs of its stakeholders and produces a successful financial outcome for the association.
2. To engage in marketing programs which promote the industry, create new customers, drive business into retail stores and resorts and promote diver retention.
3. To reserve funds annually to be dedicated to potential legislation which could adversely affect the industry.
4. To engage in marketing research programs which will:
a. Define the universe of divers
b. Determine the rate of erosion amongst existing divers
c. Determine the number of entry level certifications which take place in the United States and Caribbean each year
d. Provide retail audit information that is made self-liquidating through annual subscriptions.
5. To conserve and protect natural aquatic resources.
DEMA is widely known for DEMA Show, the annual trade show it produces, however DEMA is involved in MANY other activities focused at helping the industry. Other activities:
*DEMA monitors legislative activity around the country. We contract formally with a liaison based in Florida and have other member representatives in California and Hawaii.
*DEMA works directly with local associations of dive operators. DEMA lends assistance where needed, especially when legislation could set precedents that impact the overall industry.
*DEMA also has involvement with Marine Life Protection Areas and other critical legislative considerations that impact the ability of operators to dive, pick up passengers or other activities.
With over 1,000 member businesses, including over 350 retailers from around the US, DEMA serves a variety of operations and uses funds raised through DEMA Show to create marketing programs that help drive new customers into stores and help to retain currently certified divers.
Location description: Our staff:
Tom Ingram - Executive Director
Colleen Vasquez - Controller
Nicole Russell - Communications Manager
Laura Loomis - Association Coordinator
June French - Operations Administrator
Dave Reidenbach - Pool Tour Coordinator
Some of our programms and projects:
1) Scuba Tour
*Over 8,000,000 media impressions during a recent stop - valued at almost $2,000,000 in exposure.
*During 2004 the Tour had over 400 participants at each of its 30 venues - over 12,000 PEOPLE TRIED SCUBA!
*1,200 new diving students with a projected sales revenue of $1,296,000.
2) Ships 2 Reefs Program
*Man-made reefs can help generate hundreds of thousands o sales dollars for local businesses
*DEMA`s program shows the industry how to generate revenue by sinking retired navy vessels to create man-made reefs
*Money for cleaning these vessels can be obtained from the US government
*DEMA is serving as an information clearinghouse for these projects
3)Industry Leadership Conference and PowerUp Sessions
*DEMA is bringing together proven ideas and strategies worth thousands of dollars and is making them available to retailers around the country
*Leaders in the retail and travel fields continue to share their expertise with DEMA
*DEMA shares information through ``PowerUp Sessions`` in major US diving markets ensuring that every retailer has access to this important information.
4) DEMA`s Retail Resource Center
*Good, Better and Best store displays and free store audits to help retailers sell more equipment
*Access to companies that provide business services and products
*Retailers learn more about customer behavior, leading to better sales and improved customer satisfaction
5) DEMA Show - Bringing You Networking Opportunities, Business Education and Product Knowledge. DEMA Show is the only event for dive, adventure travel and action water sports professionals where you can see over 600 exhibits, learn from dozens of DEMA, Exhibitor and Training Agency-sponsored seminars and connect with over 10,000 industry colleagues from around the world!
..and many more!

Website: Preview http://www.dema.org by Thumbshots.org http://www.dema.org
Represents companies whose mission is to promote and help provide growth within recreational diving. Includes news, calendar of events, and information on membership.

Contact information:

Phone: +1 (858) 616-6408
Fax: (858) 616-6495
Street Address:
3750 Convoy St., Ste. 310
United States
Marketing Association"
92111
Spoken language(s): English
Open: from 09-00 till 17-00
Local time:  GMT - 8 Tijuana
Note: No guarantee is made to the accuracy of these details.

If you are a representative of "DEMA - Diving Equipment & , you may update your options or details in our scuba diving directory. Please use contact form or email us at info@divingfinder.com.


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