In 1978, Bob Chambers started Maui Dive Shop in the Maui Mall in Kahului. It was a small “hole in the wall” store with about as much retail space as the back room in most of our current locations. After three years of struggling and being moderately successful, Bob closed the Maui Mall store and moved to the Azeka Plaza Kihei. Over the years, Maui Dive Shop grew as new locations became available. Eventually, after much hard work, Bob had grown Maui Dive Shop 7 locations and was very busy with day-to-day operations of the business. Times were good, and Maui Dive Shop had earned a place as a prominent retailer on Maui, but Bob had yet to face his greatest challenge. In 1990, the Gulf War came and tourism dropped drastically. The choice was to cut back and downsize, or to find a way of moving the inventory faster. So, while most other businesses were cutting back, Bob did the opposite and expanded to new locations and larger stores. Additionally, dramatic alterations to the advertising campaign were made. Bob doubled Maui Dive Shop’s advertising budget, created the Maui Dive Guide, and launched 56 minutes per day of TV advertising on Channel 7 the “Visitor Channel”. These moves more than likely saved the company at the time. Then Hurricane Iniki hit Kauai, and Maui Dive Shop was in a good position to take advantage of the increased business. A situation that was very unfortunate for the people of Kauai was a strike of luck for Maui Dive Shop and allowed Bob to continue to grow the business. At its largest point, Maui Dive Shop had 11 stores on Maui, and in 1994, Bob was honored as Maui’s small businessman of the year. Today we are operating 8 stores and two Activity Zones, A Dive Lodge and Scuba Dog Lunch Hut. “One of our greatest strengths is the ability to open new stores and to move them as market forces change,” Bob said. “As the retailing demographics change, we will also change; but, with whatever we become in the future, we will strive to provide excellent customer service, the best quality of merchandise and first class facilities.” Today, Maui Dive Shop’s newest direction is to expand into a wide variety of activities that complement their charters. They offer luaus, helicopter, dinner cruises, bike tours, and horseback riding. People don’t come here just to go diving, Maui offers much more than that. These activities, as well as many others, can be purchased individually, and some can even be combined together to add greater savings. Call any one of Maui Dive Shop’s activity desk locations for more information on these or any other island activities. We offer a large assortment of both SSI and PADI dive programs: Introductory Dive, Referral Dives, Open Water Diver, Advanced Open Water, Skills Update, Stress And Rescue, Boat Diver, Computer Diver, Deep Diver, Equipment Specialist, Fish Identification Specialty, Underwater Navigator, Night Diver, Underwater Photographer, Search & Recovery, Wreck Diver, Dive Master, Drift Diver, Multi-Level Diver, Peak Performance Buoyancy, Underwater Naturalist.

We offer small group, SCUBA diving trips to at least two different destinations every day of the week. Maka Koa is our Pro 48` Dive Boat that takes up to 24 divers out of Maalaea Harbor. It`s our V-Hull, twin-engine, jet driven vessel providing comfortable seating and amenities for a quick, safe, convenient ride to each dive location. Each boat is equipped with a marine head (bathroom), fresh water shower, padded seating, refreshments, and all necessary safety equipment. Knowledgeable crewmembers will provide onboard briefing to familiarize you with the boat, our equipment, and the spectacular marine life. We also offer digital Video services onboard. NOTE: We do offer Introductory Dives for anyone interested in trying SCUBA diving. You can find those details under the ``Dive Courses`` section. The dives are available as shore dives or boat dives. (See Below) For novice divers as well as parties with snorkelers, we recommend our 7am Molokini 2-tank trip. Ala Kai II is our 32` Dive Boat that holds up to 12 divers out of Kihei Boat Ramp. It`s our V-Hull, twin-engine, jet driven vessel providing comfortable seating and amenities for a quick, safe, convenient ride to each dive location. Each boat is equipped with a marine head (bathroom), fresh water shower, padded seating, refreshments, and all necessary safety equipment. Knowledgeable crewmembers will provide onboard briefing to familiarize you with the boat, our equipment, and the spectacular marine life. South Maui 2 Tank Dives are approx. 5 hours. Dive Masters lead groups of 6 divers. Note: The Backwall dive is our most advanced dive which means divers must have done a boat dive within the last year as well as have a minimum of 20 dives. 2 Tank St. Anthony Wreck Dive Trip In 1997 the St. Anthony, a 65 foot longliner fishing boat, was sunk off Mokapu Beach in Wailea, to a depth of 60-70 ft.to become part of Maui`s only official artificial reef. Along with the deposit of hundreds of concrete weighted tires in which the marine animals have taken up residence, the area has become home to over 50 species of fish. A number of Green Sea Turtles who pose as ``pirates`` on the wreckage, also call the St. Anthony their home. The wreck itself has been gutted to allow adventurous divers to enter the boat and explore the site from the inside out. The second stop on this dive is along Maui`s South Coast, in areas popular for their abundance of turtles and sea life. DIVE DEPTH - 60-70 foot Average Depth TIME - 10:15 am (Monday Only) PLACE - Maui Dive Shop Outlet Store (Kihei) PRICE - $119.95 diver / $84.95 snorkel EQUIPMENT - $10.00 BCD & REG NEEDS - Swim Suit, Sunscreen, Towel, Sunglasses, Light Jacket and Certification Card