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Undercurrent

(English)

Service:
  • Liveaboard Diving
  • Media Scuba Diving
  • Vacation Holiday Scuba Diving
Company description Most of our readers take at least one dive vacation a year, or they`re planning a trip, and they prefer independent sources of information to magazines or brochures. The average age is about forty-five, and nearly one-third are women. We have subscribers in all fifty states, as well as in Israel, Switzerland, Australia, Brazil, China, Grand Cayman, Costa Rica, Fiji, and many more countries. Altogether we have about 15,000 subscribers; a high percentage of these have been subscribers for several years. Clearly, they want the best and most honest source of information before spending their hard-earned money on dive travel.
As an independent source of information, we are not expensive. Most independent publications in other fields that are similar to ours sell for $100 a year or more. We are not a magazine. We are a consumer newsletter. Unlike most magazine reviewers who visit dive sites, we pay for our own rooms and our own diving. We do not reveal that we are writing a story or that we are representing Undercurrent. We accept no favors, and we accept no advertising. Most dive magazines, on the other hand, get 50-90 percent of their revenue from advertising. We get none. All of our revenue comes from our subscribers. We know that unless we provide our subscribers with accurate, insightful, and useful information, we won`t stay in business. And we`ve been in business for three decades.
Some people like to believe they can. But the truth is that you don`t know the real source of most Internet messages or the motivation of the people who sent them. While the Net can be useful, it`s an incomplete source of information that must be viewed with caution.
Undercurrent, on the other hand, sorts through and edits all readers` comments. We spot false or questionable information. When an occasional resort operator has tried to ``stuff the ballot box,`` it`s been an easy thing to spot. Of course, these types of letters are culled out and eliminated. The only letters that make the cut are the ones that pass muster. Also, many of our readers have been sending us information for years. We`ve come to know the ones who are well-traveled and who have developed a keen eye. We know that their reservoir of experience serves the Undercurrent family well, and we make liberal use of it.
Current newsletter subscribers of Undercurrent are eligible to receive special email updates and notices through our Subscriber E-Alert service at no extra charge. Via email, you will receive:
•travel safety tips and bulletins
•updates on equipment recalls and safety
•notification of resorts or liveaboards that you should avoid
•travel specials offered to Undercurrent subscribers only
•pertinent web pages with important information.
•alerts about important industry news
If you are a subscriber and wish to sign up for this free service, go to the Subscribers` Area, login, and follow the links there. Note that you will need to supply your subscriber number which is found on the mailing label.
Location description: A subscription to Undercurrent means that you will receive copies of the newsletter each month via the regular (not electronic!) mail system. The November/December combined issue is the annual The Travelin` Diver`s Chapbook, which you shall also receive. This does not give you any access rights in the Online Members` Area. However newsletter subscribers are entitled to a $24 discount yearly for Online Membership (currently $14.95/year versus $38.95/year for non-subscribers). Additionally newsletter subscribers may elect to receive special email notices sent out only to current subscribers; see here.
As an Online Member, on the other hand, you have access to the Online Member`s Area of our web site that contains back issues of the newsletter as well as current and past Chapbook`s (and often yet to be published reports destined for the next edition). You will not receive physical copies of the newsletter, unless you are also a subscriber. Newsletter articles are posted to the website two-three months after publication.
Which one, or both, of these services you opt for, depends on your needs. The difference between a subscription to Undercurrent and Online Membership is more than whether you find the information on your monitor or in your mailbox.
Newsletter subscribers get a physical copy of ten issues of Undercurrent and the Chapbook each year; they can read through each issue at their leisure and keep the Chapbook around as a handy reference any time they want to browse through it.
Undercurrent Online Membership has been designed with a different goal in mind. We wanted to find a way to make dive travel planning easy, to make sure you could gather everything we`d ever published on the place you want to go (or the equipment you want to buy) at the click of a button. So articles are indexed by subject so that you can go directly to what you`re looking for, and the online site search means you only get the Chapbook reports and back articles you want to read. Articles from the latest issue are posted on the web within a couple months. Not every article in each issue is indexed, but you can read each and every article by browsing through the issue files and then print out any article you`d like to keep. And, of course, online membership is only $14.95 a year for Undercurrent subscribers and $38.95 a year for non-subscribers.

Website: Preview http://www.undercurrent.org/ by Thumbshots.org http://www.undercurrent.org/
Get unbiased help when planning a scuba diving trip to places like the Grand Cayman Islands, Cozumel, Fiji, and Belize. Subscription needed for full access.

Contact information:

Phone: 415-289-0501
Fax: 415-289-0137
Mobile: 1-800-326-1896
Street Address:
POB 3120
Sausalito
California
United States
94966
Spoken language(s): English
Open: from 09-00 till 16-00
Local time:  GMT - 8 Tijuana
Note: No guarantee is made to the accuracy of these details.

If you are a representative of Undercurrent , you may update your options or details in our scuba diving directory. Please use contact form or email us at info@divingfinder.com.



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